Most people hand out one business card at a time. How often have you handed out two, or received two or more? Here are some ideas to make the most of each business card exchange.
1. Use your customers to help you build your business. When someone asks for your card, think about whether it would be a wise move to offer more than one. It depends on how much rapport you have established. If you feel comfortable, ask them if they know of anyone else who could use what you sell.
2. Don’t give out more than two. If you give out a pile of cards, it diminishes the value of your cards, and this reflects on the value of your service. Don’t hand them out by the pound. Keep the perceived value by handing them out carefully. If someone gives you a card back, you’ve probably given out too many.
3. Ask for an extra card. When someone gives you a card, ask for an extra one to give a friend or business associate. They might get the hint, and ask for an extra card of yours as well. If they don’t, the person who gives you a card will still appreciate your courteous gesture, and it will go a long way towards establishing rapport and good will.
4. Be specific. Even more powerful is to mention a specific person who might be interested in their product or service. Search your brain for a moment, and think of someone you could refer them to. Remember that what goes around comes around, and you’re more likely to get clients when you help other people get what they want.
5. Tell them why you want it. Don’t make it up. Be sincere in trying to help them. You’ll be imprinted in their mind as someone who has their best interests at heart.
Make it easy for people to tell friends and colleagues about your services by exchanging two cards. But don’t make them look cheap by giving them out by the dozen. Be sure to keep the value of your business cards intact.
You are invited to use these tips to increase your sales using your business cards.