You Must Become A Level One Business Builder First!

There are essentially four levels in network marketing that you have to learn and carry out before you become successful and make real money. In this article, I explain why you must become a level one business builder first!

If you decide to build a house: congratulations! However, unless the foundation is strong, the house will not last. This same principle applies to your business and particularly to Network Marketing.

1. BACKGROUND

Anyone who works in Network Marketing starts from Level One. According to statistics, out of 100 people who join Network Marketing, 27 will need to learn Level One first because they have the will but they don’t have the skills. Only 3 will have instant success, because they have already acquired all the necessary tools, techniques and tricks. The remaining 70 only have the desire to work in Network Marketing. They look at short cuts and skills, but as soon as they discover the enormous amount of work required to achieve success, they QUIT…

2. PUSH & PULL MARKETING – THE 90/10 RATIO

PUSH MARKETING will represent 90% of your efforts in Level One. The remaining 10% will be PULL MARKETING (when people feel attracted to you and call you). PUSH MARKETING is when you make the first contact to a prospect, pick up the phone and say something like “this may or may not be for you but I want to show you a short presentation, see if it makes sense and we will talk about it when you are done”. Then you follow-up and call this person back, because when you are making the phone calls you are in control of the process. During this Level One period, you send emails, you “friend” people on Facebook, send tweets, do blog posts, run ads and PUSH this MARKETING out to find interested prospects.

We all start here because we still do not have massive credibility, and we still do not have the content or basic foundation to attract people into our funnel. We need to initiate the first contact and spend most of our time and efforts recruiting people.

3. THE GOAL

The goal at this stage of your career is to BECOME A MASTER PROSPECTOR and a MASTER RECRUITER, a master of the art & science of motivation, persuasion and building rapport with people.

Most of us would prefer to hide behind our computer, run some ads, send people to a presentation that would do all the selling, and avoid having to speak to anyone. However, reality is different and success just does not happen like that. If you want to create a real business and true wealth in the fast track, you must absolutely become comfortable speaking to people. You have to meet with them, have a conversation, ask them questions, dig deeply to find their needs, wants, dreams and goals, and be able to come along side and offer them your hand. You must become a level one business builder first!

4. HOW TO ACHIEVE THIS GOAL?

One of the best things you can do is to get the “Little Black Book”by Todd Falcone. It includes excellent scripts. Get this book and start reading the scripts and practice. Get a Teddy Bear and rehearse the scripts with it. Record yourself reading these scripts. Get on Skype, get the call recorder, and record your first calls to family and friends, or people you know. Fine tune your presentation. The more you practice, the better you will become. Over time, you will end up memorizing these scripts. You should understand how the masters are doing live calls, what to say, and more importantly, what to ask. Remember: the person asking questions is the one who controls the conversation.

5. PERSONAL DEVELOPMENT

You must become a level one business builder first! At this point in your career, you want to make sure that you spend 20 to 30 minutes a day on personal development. You should read books which will inspire you, help you to believe in yourself and give you the words you want to say. Get books like “Think & Grow Rich”, “Be A Recruiting Superstar”, “Go For No”,”How To Win Friends & Influence People” or “The First Year in Network Marketing”. Immerse yourself in this industry called network marketing. If you are not a reader, download some audio books on your computer or smartphone. Do everything possible to become a leader.

6. BENCHMARKS FOR LEVEL ONE

If you are building this business part-time, you should sponsor 1 or 2 people per week, and if you are doing it full-time, 3 to 4 people a week. If you do not sponsor anybody, you are not building a business and, therefore, you should ask yourself “what am I doing?”

7. SCHEDULE

It is imperative to SCHEDULE your time. We always SCHEDULE anything important in our life. You should schedule this business the same way. Whatever is the number of hours you plan to dedicate per week to this business, it should be scheduled. If you SCHEDULE your Network Marketing activities, you will undoubtedly succeed to sponsor 1 to 2 people per week.

8. HOW DO YOU KNOW YOU HAVE PASSED LEVEL ONE?

The answer is: when you start generating your own Leads.

9. BENCHMARKS TO LEVEL TWO

Once you personally enroll 24 people and have built a team of 100, it is an indication that you can now move to Level Two.

10. CONCLUSION

It is absolutely critical that you learn and become comfortable speaking to people. You must call your leads. When somebody has seen your presentation, you must follow-up, have a conversation with that person and collect his/her decision. The real business, the real money, will only be made when you get comfortable working with people. In this post, i explained why you must become a level one business builder first! Stay tuned! In the next post, I will tell you how to become a level two business builder.

Number One Business Success Tip For Beauty Salon Owners

If you are a make-up technician, cosmetic dentist, hairdresser, that has decided to set up a beauty salon you have probably spent years training to become good at what you do.

Unfortunately just being good at what you do doesn’t always mean you will have a steady flow of customers knocking on your door.

If you run your own business you could be the best technician in your field, but if you haven’t got your marketing and advertising right you may struggle for many years to come.

So, my number one business success tip for you is:

Become an Expert at Marketing.

By ‘Expert’ I just mean get good at the things that are going to bring you all the customers you will ever need for the rest of your business life.

Do you want to easily attract more customers on an ongoing basis?

Once you get your marketing and advertising right and your enquiries / customer base increases you will then be able to raise your prices, take more time off and really start to enjoy your business life, this in turn will help you to enjoy the rest of your life.

Are you thinking? I haven’t got any spare time to learn about marketing.

If the answer is YES, I suggest that’s even more of a reason for you to make time, get your marketing right and it will free up more of your time in the long run, it will also enable you to spend more time on the ‘most profitable’ stuff in your business and less time on the ‘least profitable’ stuff in your business.

Can you think of anyone in your industry right now who is; incredibly successful, always has clients and is charging more than most? I guarantee they have got their marketing right.

99% of most business owners do not market their businesses to their full potential.

If you want to be incredibly successful in this economy you simply must at least test as many Marketing approaches as possible including: Direct Response Advertising & Marketing, Internet Marketing, Magazine and Newspaper Advertising, Yellow Pages, Business Positioning, PR, Radio, Direct Mail, Websites, Email Marketing, Google Marketing, Telemarketing etc.

Your competitors are probably only using a few of these marketing approaches.

How many of the marketing strategies above have you tested?

A WORD OF WARNING THOUGH…

Most business owners have never studied marketing so they don’t really know what it takes to create a successful and profitable marketing campaign, instead they just copy everyone else in their industry, not realising that the people they are copying have not studied marketing either.

It’s a vicious circle that will only change for the people who are dedicated to making their businesses and their lives better.

Business will continue to be a struggle for the rest of the business owners who do not make the effort in the right areas of their business and they will continue to waste money on ineffective marketing and advertising.

If you genuinely want a better life I recommend you make a commitment right now to do whatever it takes to get good at marketing.

If you dedicate just a little time every week over the coming months and years to ‘getting good’ at marketing I guarantee it will help you get ahead of your competitors and ultimately help you grow your profits.

==> Want some ‘marketing for free’ strategies to get you going? ==> Beauty Salons Marketing tips